7 Best Crypto Influencers You Should Follow in 2023
There’s hundreds, if not thousands, of crypto influencers out there, but most of them are not worth your attention. We help you separate the wheat from the chaff by highlighting the 7 best crypto influencers to follow in 2023.Benjamin Cowen (Into the Cryptoverse) - Market analysis for the top cryptocurrencies Meltem Demirors - Crypto market commentary from an institutional perspective DonAlt - Crypto market analyst focused on price action Willy Woo - Bitcoin market analyst focused on on-chain data Ryan Sean Adams and David Hoffman (Bankless) - A leading voice in the Ethereum ecosystem Coin Bureau - The most popular crypto channel on YouTube Michael Saylor - One of the most popular Bitcoin maximalists
1. Benjamin Cowen (Into the Cryptoverse) - Market analysis for the top cryptocurrencies
Benjamin Cowen is an extremely popular crypto influencer and YouTuber who has close to 800,000 subscribers on his YouTube channel. Cowen has a background in science and engineering and his specialty is covering the crypto market from a technical analysis perspective, focusing primarily on Bitcoin and Ethereum. He has managed to attract a very sizeable audience thanks to his analytical and level-headed approach to understanding the crypto markets.
In a typical video, Cowen provides detailed analysis of price charts to give viewers a good understanding of what’s happening in the market at the moment and what to expect next. While Cowen’s output is very focused on crypto, his videos also occasionally touch on the stock market and the economy as a whole.
Benjamin Cowen uploads videos to his YouTube channel very regularly, almost on a daily basis. Subscribing to his channel is a great way to stay on top of what’s happening in the crypto markets, although those who are interested in low market cap altcoins should probably look elsewhere.
2. Meltem Demirors - Crypto market commentary from an institutional perspective
Meltem Demirors is a very popular crypto investor who works as the head of strategy of CoinShares, a crypto asset management firm. Demirors’ Twitter account is worth following for any crypto investor, as she provides helpful insights about the cryptocurrency market, especially as it relates to institutional investors. She also occasionally comments on traditional markets and venture capital investing.
Besides offering an interesting perspective on what’s happening in crypto, Demirors also sprinkles a very healthy dose of humor into her takes, which makes for an entertaining follow.
In some some ways, Meltem Demirors is a representative of the crypto community to the mainstream audience, as she often appears in mainstream media outlets such as CNBC to comment on cryptocurrency-related matters.
3. DonAlt - Crypto market analyst focused on price action
DonAlt is a cryptocurrency trader with over 500,000 followers on Twitter. DonAlt regularly posts trading ideas and technical analysis of various cryptocurrencies.
While DonAlt’s posts are often rife with humor and irony, he provides common-sense insights into crypto market movements and typically remains unbiased, focusing his analysis on price movements instead of his subjective opinions on the particular cryptocurrency that’s being discussed.
DonAlt has a YouTube channel called Technical Roundup together with CryptoCred, another popular cryptocurrency trader. The channel features technical analysis of the cryptocurrency market. Technical Roundup publishes a longer video each Friday, and a shorter summary of what’s happening in the market each Monday.
4. Willy Woo - Bitcoin market analyst focused on on-chain data
Willy Woo is a Bitcoin market analyst that utilizes data sourced from the Bitcoin blockchain.
In addition to his social media presence and working as a managing partner at CMCC Crest, Woo also operates a website called Woobull Charts where he publishes charts that provide unique insights into Bitcoin’s price movements. Some of these charts are based on data from the Bitcoin blockchain (for example on-chain volume), while others are meant to analyze Bitcoin’s performance as an investment, for example by comparing it to gold.
Even though Woo is not quite as active on social media as he was in the past, he is still an interesting follow and provides an interesting perspective on what’s happening with Bitcoin, especially if you think on-chain data offers valuable insights.
Woo’s analysis is exclusively focused on Bitcoin, so altcoin aficionados should look elsewhere for insights. It’s also worth keeping in mind that Woo tends to be very bullish on Bitcoin, so he might not be the best follow if you’re looking for unbiased takes on BTC as an investment.
5. Ryan Sean Adams and David Hoffman (Bankless) - A leading voice in the Ethereum ecosystem
Ryan Sean Adams and David Hoffman are the founders of Bankless, a cryptocurrency platform focused on the Ethereum ecosystem.
The duo regularly publishes the Bankless podcast, which is one of the most popular podcasts in the entire crypto industry. Thanks to its popularity, the Bankless podcast is able to attract some of the most influential figures from the world of crypto and blockchain as guests. Solana founder Anatoly Yakovenko, Chainlink founder Sergey Nazarov, Uniswap founder Hayden Adams and Coinbase CEO Brian Armstrong are just a few examples of crypto heavyweights that have made an appearance on the podcast.
Ryan Sean Adams, David Hoffman and Bankless are worth following to stay on top of what’s happening in the Ethereum ecosystem. However, you should be aware that their takes are usually very favorable to Ethereum, occasionally at the expense of other projects.
6. Coin Bureau - The most popular crypto channel on YouTube
Coin Bureau is an extremely popular YouTube channel that focuses on cryptocurrencies and blockchain. At the time of writing, Coin Bureau has a whopping 2.3 million subscribers, which makes it the largest cryptocurrency-focused channel on YouTube. Their content includes cryptocurrency news recaps, crypto price predictions, deep dives into specific blockchain projects and how-to guides focused on cryptocurrency users.
Occasionally, Coin Bureau’s videos stray away from covering the crypto markets, and delve into topics related to the broader economy, regulations and investing.
The Coin Bureau channel has a very professional presentation and high production value, which can be quite refreshing since most crypto influencers and YouTubers adopt a more low-budget, DIY style for their content.
7. Michael Saylor - One of the most popular Bitcoin maximalists
Michael Saylor is an entrepreneur and the CEO of business intelligence firm MicroStrategy. Saylor became a prominent figure in the Bitcoin community in 2020 when MicroStrategy embarked on a highly unorthodox strategy of making very large Bitcoin investments funded by the company’s treasury. At the time of writing, MicroStrategy owns a massive stash of over 158,000 BTC, which is valued at $5.7 billion.
Saylor very quickly became an extremely vocal proponent of Bitcoin, and has seemingly made Bitcoin the main focus of his work. His Twitter account has grown to over 3 million followers, and he regularly uses his large social media presence to advocate for the benefits of Bitcoin.
To be clear, Michael Saylor is a Bitcoin maximalist and the opinions he shares on social media are usually very biased in the favor of Bitcoin. However, it’s hard to deny that Saylor has established himself as one of the most influential figures in the Bitcoin community.
Who is the biggest crypto influencer?
It’s difficult to point to a single person as the single biggest crypto influencer. Some of the most influential figures in the field of cryptocurrency technology are Ethereum inventor Vitalik Buterin and Binance CEO Changpeng Zhao. However, they rose to prominence because they founded extremely successful projects, not because they were savvy social media users.
When it comes to YouTube, the largest cryptocurrency-focused channel is Coin Bureau, with over 2 million subscribers.
How much do crypto influencers make?
Crypto influencers can make a significant amount of money by taking deals to promote cryptocurrency exchanges, service providers and projects. Other sources of revenue for crypto influencers include advertising revenue (for example on YouTube) as well as chat groups that are only accessible to paying subscribers.
However, many influencers don’t make it clear when they are featuring a project or product in exchange for payment, which is why it never hurts to be careful when you see a popular crypto influencer making an endorsement.
How to become a crypto influencer?
If you are a successful crypto trader, you can build an audience by sharing your trading ideas. Another way to build a crypto following is by creating memes and humorous posts, but this requires being in tune with the latest trends and understanding the community on a deep level.
Another way to build an audience is to learn about cryptocurrencies and blockchain technology in depth and share your knowledge on platforms such as Twitter. These are still relatively new and complex technologies, and crypto investors value people who are capable of breaking down difficult concepts and explaining them in an easy to understand way.
The bottom line
Influencers play a central role in the cryptocurrency-focused social media landscape, shaping the dominant narratives and in some cases even directly affecting the markets.
It’s important to distinguish between influencers who gained their following by sharing valuable insights and those who simply hop on the latest trends with low effort content to build an audience at any cost. Hopefully, this article helped you find people who are worth following and will help you on your crypto journey rather than leading you down the wrong path.
Perhaps a better way to learn about crypto than following influencers is to read a book on the subject. If you want to learn more, check out our list of the best crypto books.